Strategizing for digital marketing is a complex and sometimes all-consuming process; this is especially true for an Atlanta-based internet marketing company which had to market itself and its clients who outsourced digital marketing and branding services to it.
But couldn’t it employ the same strategy for its clients and for itself?
If marketing for the sake of it is the aim, then the answer is ‘yes’.
But if getting results and increasing profits are the aim, then the same strategy cannot be implemented. Resorting to a one-size-fits-all approach could lead to major losses- loss of clients and loss of capital invested.
The company in question thus had to strategize dynamically for its marketing needs.
Depending on the business requirements, which can vary greatly for different organizations, unique marketing strategies were created. They took into account the market predictability and responsiveness and launched appropriate actions to maintain and improve the standing of the businesses in their respective niche markets.
When market predictability is not too high but there is considerable understanding of how the market moves, the Atlanta-based internet marketing company would work on leveraging strategy.
Here, it must be mentioned that unforeseen opportunities that arose were capitalized on at the right time for maximum impact on marketing and branding.
For all the important decisions that had to be made, the company did not end its efforts after making the ‘right’ decisions. It worked throughout, till the end, to make sure that the decisions made turned out to be right.
It went through all the probable situations, validated and narrowed ideas down till the best ones presented themselves from the sea of options. It is at this stage when it turned strategy into planning. It worked on one possibility at a time and took that possibility all the way to success.